COMMERCIAL PRODUCTION

Making commercials for businesses both large and small for WBRE/WYOU in Northeast Pennsylvania.

Writing scripts, creating commercials, filming in different (and interesting!) locations, making web ads, and meeting some very amazing people! From beginning to end, I did it all.

Watch some of the highlights from the commercials I have made!

From concept to delivery…

Wrote and produced 20+ broadcast and digital commercial spots per month for 100+ regional clients across TV and social platforms reaching over 500k homes and businesses

Field-produced commercial shoots across varied locations and conditions, managing equipment and crew logistics, directing talent and clients

Delivered same-day and next-day turnaround commercial spots in a fast-paced broadcast environment, editing to the clients’ needs

Other Roles

Because it was always more than just commercials!

Created web ads to specific dimensions using both Photoshop and ClipCentric to create static ads and animated ones.
Produced and executed a station-wide community campaign collecting 1,000+ coats for children in need that is annual event. Coordinated drop-off points, staff placement, and Salvation Army officers at each place.
Shot on-location at clients’ properties including small boutiques, car dealerships, stadiums, huge fairgrounds, and, yes, even on an ATV. Shot B-Roll, recorded segments, and live shots during the news.